Social Media Campaign Photographer In New York For Craftsman
Jonathan Hanson, photographer and director, New York–based commercial photographer Jonathan Hanson partnered with Craftsman to create a campaign rooted in authenticity, heritage, and modern American craftsmanship. Blending documentary realism with refined commercial polish, Hanson’s imagery highlights the pride, grit, and skill behind the trades—capturing real moments of work, process, and human connection. Known for storytelling that feels lived-in rather than staged, Hanson brings Craftsman’s legacy into a contemporary visual language that resonates with builders, makers, and a new generation of creators. an e-commerce campaign for Craftsman. The resulting work is smart, strong, and drove sales across all of their digital retailers.