Brand Anthem - New York Director For Lifestyle Brands
New York–based commercial photographer Jonathan Hanson partnered with Porter-Cable to create a campaign grounded in authenticity, utility, and real-world craftsmanship. Blending documentary-style realism with elevated commercial production, Hanson’s imagery highlights the people, processes, and pride behind skilled trades and hands-on work. Focused on genuine moments over staged perfection, the work brings Porter-Cable’s reliable, hard-working ethos to life—connecting with professionals and makers who value tools built to perform on the job, day in and day out.