Social Media Advertising Photographer Based in NYC
New York–based commercial photographer Jonathan Hanson partnered with DeWalt to create a campaign centered on strength, precision, and modern jobsite culture. In this image, a man drills down into concrete at a job site. Combining documentary-driven storytelling with high-end commercial photography, Hanson captures the intensity, focus, and pride of skilled tradespeople at work. The imagery emphasizes real environments, real labor, and real moments—bringing DeWalt’s performance-driven tools to life through visuals that speak directly to professionals who demand durability, reliability, and power on every job.